About Us
In 1957, the humble journey of our company began with our founder Shree Sita Ram Chaddha Jee. He embarked on building Sher as a trusted brand with the production of churan for kids, packed in paper pouches, in his home. In this small company, an enigmatic taste was concocted and concentrated upon, aimed at customer satisfaction, to be distributed in domestic markets of the founder’s hometown, Moradabad, UP.
1964 marks the year that the company got officially registered as Sher and started working in a systematic order. The production of churan products started in the form of powdered churan and churan balls which were widely popular. Added in this list was sher’s tamarind balls which were tangy and tasty!
In 1977, a stepping stone was marked with Shri. Kasturi Lal Chaddha (2nd generation) and his zealous vigor to explore new horizons of success. It was with his efforts that the company bore all hardships only to emerge out stronger and better than ever. Confectionery items were produced with the help of newly equipped machinery amongst many new modifications. The product range was widely curated with anew 15-20 delicious items including coconut-based products and hard-boiled sugar candies.
Now, in 2020, the company is under the guidance of Mr. Anil Kumar Chaddha (aka Sonu Chaddha) and Mr. Ravish Chaddha, who speared its success into the 3rd generation. We have hundreds of trademarks and copyrights with an expansive workforce of over 250 employees. We have inculcated toffees, lollipops, candies, eclairs and wafers in the variety of our offerings and hope to expand so as to include a huge range of other FMCG products. A premium range of traditional coconut ladoos with modern confluence of 5 luscious flavors with a shelf life of up to 4 months has too been introduced.
From the desk of CEO: This pinnacle of passion and success since the early years of our company would not have been possible without the ethereal force of nature and nurture, our mother- Mrs. Sudha Chaddha. Caring and compassionate, her blessings and support all throughout the journey of Sher have helped us reach where we stand today. It is with her continual shower of blessings that we endeavor to expand and excel.
Innovation
We, at Sher, are always trying to combine the standards of our traditional approaches with the modern amenities to deliver the best product. With this zeal to deliver in accordance with our ever increasing standards, we culminate to our innovative products ranging from confectionery with a shelf life from 9-12 months and premium sweets like Sher Mithai with shelf life of four to seven months!
Variety
The variety of items introduced by Sher is very extensive and impressive. Each and every item, be it a coconut ladoo or sticks, sweets like Sher Mithai or digestives like churan, saunfs and fruit flavored balls, in addition to confectionery items, lollipops, éclairs and candies are all made to cater every tastebud for a delightful treat!
Quality
The premium quality of all the products in our range of delicious items such as candies, confectionery and traditional sweets is par excellence and widely popular which makes us one of the leading FMCG manufacturers. Hygienic and automatic packaging ensures safety and security above all.
Sustainability
We are focused towards reducing our carbon footprint and employ the best of technologies so as to realise this dream. Our emissions are free of any harmful and toxic pollutants. Aimed to achieve a better and brighter future, we adhere to all the governmental resolutions.
Vision
We, at SHER, hope to bring you the best of taste and trust while introducing you to a world of fabulous flavour and a promise of premium products. Our goal had always been to create an environment where expansion is limitless. We aim to cater our demands with an atmosphere which is neat, hygienic and radiates positivity in production with the utilisation of the most popular and latest technologies. We do not measure our growth with a numerical value but by the increase in the family of products and people at SHER, who bring in their experience and expertise with a zeal of insightful innovation. We aim to mark the globe with our presence and perfection with our widespread range of premium products and will always continue to expand so as to cover the entire FMCG industry into our line of goods and services!
Mission
Our visionary, Mr. Anil Kumar Chaddha (Sonu) is the driving force of guidance and genius behind the pinnacle of existing success. Providing the perfect pitch for marketing and trade, Mr. Ravish Chaddha’s efforts towards the existing success is a true testimonial of a partnership built with love and dedication. In addition to the existing excellence of our factories, they want to inculcate a more holistic environment which is spacious and highly developed. Firm believers of “Karam with Dharam” they hope to create of a space where there is spiritual solace and opportunities of education for the unskilled people of their production family. With a reminder of their humble beginning paralleled with spirit of growth and success, their end goal is endless!
Timeline
1957
A humble beginning which started at the house of Shri Sita Ram Chaddha
1964
The company and brand of SHER got registered with regards to the governmental norms under the genius of Shri Kasturi Lal Chaddha
1973
Handmade flavorful Churan was introduced packed in promising paper pouches, bringing an exciting taste and trust into the domestic market of Moradabad, India.
1975
A delicious range of Churan flavours was introduced for our beloved consumers. This year also marked the innovation of packaging the Churan in paper and plastic straws, a leap in creativity and experience.
1977
A whole new and exciting range of products varying from hard boiled candies to coconut flavoured sweets were introduced into our family of perfect products.
1990
Tingling the tastebuds of all consumers, a new range of products including anardana Churan, chatpata old classic churan, churan balls and candies was introduced with hygienic automatic pouch packaging.
1999
A blend of modernity with the existing tradition of standards was initiated so as to mark the beginning of the new millennia with an exciting new range of coconut products such as coconut bars and sweets in pouch packets.
2010
This time period saw growth in the machinery, equipment and demand sectors. A great scale of manufacturing was seen due to the popularity of our products in the market, be it an addition of fruit flavoured balls, flavoured churan tablets and coconut sweets. An automated packaging system was too installed so as to enable efficiency.
2017
- Our strength in the family of experienced and expert workforce increased and continues to grow still.
- Delicious, individually packed coconut flake ladoos and coconut sticks were sold widely, making it an instant hit in the domestic markets.
- A shift from traditional practices into the latest technology of production and packaging continues to chart our growth till date.
2020
- An advertisement for our latest innovation of Sher Mithai – traditional sweets but with a modern amenity of added shelf life guides our efforts. Our family of products and people at Sher has expanded significantly and will continue to do so with much more innovative, flavorful products coming to you soon!
- Exciting introduction for the existing products with an enticing new range of premium candies, éclairs, toffees, lollipops and confectionery mark this decade.
The Taste of Sher
When a coconut falls from a tree, we fall in love with coconut!
Discover the tradition of innovation.
Sher is a trusted pioneer in Indian delicacies since 1964. At Sher, we strive to craft the rich Indian traditions for the modern times. Our premium range of coconut ladoos takes our tradition of innovation further. Packed individually, our delicious coconutladoos cater to the two utmost needs of our contactless world – safety and hygiene. Individual packaging also makes our ladoos ideal for on-the-go consumption. A 4-month long shelf life offers you more occasions to celebrate and less reasons to step out. With Sher ladoos, give your life – Ek Meethi Shuruwat.
Testimonials
Sher's coconut ladoos with flakes and chocolate coconut ladoos are my personal favourite! The little crunch of traditional coconut flavour when combined with the sweetness of modern chocolaty taste is awe-inspiring. It melts into your mouth and memory. I always crave more and more!
Mr. DHEERAJ MANDIWAL
DHEERAJ ENTERPRISES, SILIGURI
The experience of tasting sher is like no other. Rising above from the competition, these sweets and confectionery items offer the most delicious tasting experience with a promise of trust. A few products give a hint of nostalgia while the others insinuate a fun-filled time!
Mr. PANKAJ CHANDANI
KRISHNA AGENCIES, RISHIKESH
The enticing range of items offered by Sher are nothing short of exquisite. Each and every item is unforgettable and transports you to a world of rich flavour and opens the gate for a memorable time! Each product has its own personality and it combines together perfectly for us to enjoy!
Mr. MAHINDER SINGH
TARANG ENTERPRISES PVT. LTD., DELHI
Buying products from Sher is like buying happiness and a promise of exciting flavours. All the items ranging from ladoos, sticks, golis and even churan are lip-smacking and always leave you wanting more. The saunfs leave the most perfect aftertaste and the imli balls offer you the zing and zap of real flavours.
Mr. KULDEEP SHARMA
TUSHAR AGENCIES, MODINAGAR
The entire range of coconut based products, be it the flavourful sticks or the delicious little ladoos are a source of happiness and opulence in our valley of Jammu & Kashmir. The different flavours compliment the traditional taste of coconut extremely well. It’s a delicacy you sure should have!
Mr. ALTAF HUSSAIN WANI
WANI SALES CORPORATION, SRINAGAR
The sheer variety offered by the house of Sher is praiseworthy! All the premium products ranging from sweet to salty and even savoury are a treat for your taste buds. It’s so hard to choose a favourite because each item is unique and oh so delicious!
Mr. NAVEEN ANAND
MALANA FOODS PVT. LTD., LUDHIANA
I have never witnessed a brand that offers as much as sher does, be with it the sweets like coconut ladoos and sticks or Anardanachuran and balls. Every item is mouth-watering and amazing for all occasions and times. The premium feel of every item and the taste of original flavours such as imili, orange and mango are fantastic!
Mr. DANISH NASEEM
DANISH GENERAL STORE, RAMPUR
It’s hard to imagine a product which goes with every mood but sher offers you such a wide variety of quality products that it almost becomes hard to choose from! All the delicious items are so unique that it provides something for everyone which makes it perfect to be shared with friends and family on all occasions and festivals.
Mr. VINEY SEHGAL
MAYA CONFECTIONERY WORKS, MORADABAD
A wholesome and nutritious, hygienic range of delicious and tasty items is what Sher promises. Every item is of the highest quality and standards. Traditional flavours with a modern tasty twist is what makes sher so impressionable and an immersive experience.
Mr. VIPAN KUMAR & Mr. RAVI KUMAR
VIPAN KUMAR RAVI KUMAR, PATHANKOT